About Us

About Us

A group of large energy buyers developed the Buyers’ Principles to spur progress on renewable energy and to add their perspective to the future of the U.S. energy and electricity system. WWF and WRI facilitated these efforts from 2014 to 2019. Today, the Buyers’ Principles are facilitated by the Renewable Energy Buyers’ Alliance.

The Principles first publicly launched in July of 2014 with 12 signatories, initially representing 8.4 million megawatt hours of renewable energy demand by 2020. As of October 2018, 77 companies have signed on, representing over 69 million MWh of annual demand by 2020 and $7.8 trillion in market cap.

The Principles have been built on an understanding of what customers need, what regulators value, and how utilities have seized these opportunities effectively.

Renewable Energy Buyers Alliance

The Principles were founded by WWF and WRI and are now run by the Renewable Energy Buyers’ Alliance (REBA). REBA is a community of large clean energy buyers, developers, and service providers who, together with NGO partners, are simplifying renewable energy purchasing in the U.S. and international markets to lead the transition to a cleaner, prosperous, zero-carbon energy future. REBA began as a collaboration of four initiatives headed by nonprofit organizations – Business for Social Responsibility’s Future of Internet Power, the Rocky Mountain Institute’s Business Renewables Center, World Resources Institute’s Electricity Initiative, and WWF’s Buyers’ Principles. These organizations have now spun off the initiatives into a single business-led organization: REBA. Collectively, REBA works with more than 100 large energy buyers that represent enormous demand for renewable energy. REBA’s goal is to help corporations purchase 60 GW of additional renewable energy in the U.S. by 2025. To learn more, please visit rebuyers.org

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World Wildlife Fund (WWF) is one of the world’s leading conservation organizations, working in 100 countries for over half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change.

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The World Resources Institute (WRI) is a global research organization that spans more than 50 countries, with offices in the United States, China, India, Brazil, and more. Our more than 450 experts and staff work closely with leaders to turn big ideas into action to sustain our natural resources—the foundation of economic opportunity and human well-being.

The Renewable Energy Buyers Alliance (REBA) is an alliance of large clean energy buyers, developers, and service providers that, together with NGO partners, are unlocking the marketplace for all nonresidential energy buyers to lead a rapid transition to a cleaner, prosperous, zero-carbon energy future.

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Keep up latest on the Renewable Energy Buyers’ Principles by following REBA on Twitter: @RenewableBuyers

Buyers' Principles Signatories:

 
adidas Group
Bloomberg
starwood
McCormick
3M
LinkedIn
Gap inc.
Digital Realty
Samsung
Lockheed Martin
Boston Scientific
AMD
Starbucks
Johnson & Johnson
Hilton
Genentech
Saunders Hotel Group
Sprouts Farmers Market
Hewlett Packard Enterprise
Dell
Microsoft
Target
REI
Switch
Ikea
Oracle Logo
Kaiser Permanente
Adobe
VF Corp
Mars
BD
Cisco
salesforce
Aditya Birla Novelis
Schneider Electric
VMWare
Penguin Random House
Unilever
Volvo
Visa
Iron Mountain
P&G
Walmart
Marriott
Berry Global
Google
Kimberly-Clark Corporation
Workday
DuPont
Ebay
Sealed Air
Autodesk
Facebook
ARUP
Pepsi
Equinix
HP inc.
Sprint
H&M
Novo Nordisk
Avery Dennison
Amazon
Staples
PCC Community Markets
AT&T
TD Bank
Cox Enterprises
Kellogg
Nestle
Intel
intuit
GM
Yahoo!
Symantec
Akamai
McDonald’s
Etsy