About Us

About Us

A group of large energy buyers developed the Buyers’ Principles to spur progress on renewable energy and to add their perspective to the future of the U.S. energy and electricity system. WWF and WRI facilitated these efforts from 2014 to 2019. Today, the Buyers’ Principles are facilitated by the Renewable Energy Buyers’ Alliance.

The Principles first publicly launched in July of 2014 with 12 signatories, initially representing 8.4 million megawatt hours of renewable energy demand by 2020. As of July 2019, 78 companies have signed on, representing over 69 million MWh of annual demand by 2020 and $7.8 trillion in market cap.

The Principles have been built on an understanding of what customers need, what regulators value, and how utilities have seized these opportunities effectively.

Renewable Energy Buyers Alliance

The Principles were founded by WWF and WRI and are now run by the Renewable Energy Buyers’ Alliance (REBA). REBA is a community of large clean energy buyers, developers, and service providers who, together with NGO partners, are simplifying renewable energy purchasing in the U.S. and international markets to lead the transition to a cleaner, prosperous, zero-carbon energy future. REBA began as a collaboration of four initiatives headed by nonprofit organizations – Business for Social Responsibility’s Future of Internet Power, the Rocky Mountain Institute’s Business Renewables Center, World Resources Institute’s Electricity Initiative, and WWF’s Buyers’ Principles. These organizations have now spun off the initiatives into a single business-led organization: REBA. Collectively, REBA works with more than 100 large energy buyers that represent enormous demand for renewable energy. REBA’s goal is to help corporations purchase 60 GW of additional renewable energy in the U.S. by 2025. To learn more, please visit rebuyers.org

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World Wildlife Fund (WWF) is one of the world’s leading conservation organizations, working in 100 countries for over half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change.

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The World Resources Institute (WRI) is a global research organization that spans more than 50 countries, with offices in the United States, China, India, Brazil, and more. Our more than 450 experts and staff work closely with leaders to turn big ideas into action to sustain our natural resources—the foundation of economic opportunity and human well-being.

The Renewable Energy Buyers Alliance (REBA) is an alliance of large clean energy buyers, developers, and service providers that, together with NGO partners, are unlocking the marketplace for all nonresidential energy buyers to lead a rapid transition to a cleaner, prosperous, zero-carbon energy future.

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Keep up latest on the Renewable Energy Buyers’ Principles by following REBA on Twitter: @RenewableBuyers

Buyers' Principles Signatories:

 
3M
P&G
Workday
GM
Mars
ARUP
Gap inc.
Unilever
VF Corp
Nestle
HP inc.
Amazon
Switch
Boston Scientific
Autodesk
Staples
Penguin Random House
Aditya Birla Novelis
Etsy
starwood
Microsoft
AT&T
Marriott
Johnson & Johnson
Hewlett Packard Enterprise
Symantec
AMD
Visa
REI
Volvo
Schneider Electric
Novo Nordisk
Genentech
Google
Saunders Hotel Group
LinkedIn
Yahoo!
Walmart
Akamai
intuit
Kellogg
Cox Enterprises
adidas Group
Kimberly-Clark Corporation
DuPont
Kaiser Permanente
Pepsi
Lockheed Martin
Starbucks
BD
Oracle Logo
Facebook
Dell
Iron Mountain
Cisco
Sprouts Farmers Market
Bloomberg
Intel
TD Bank
Target
Ikea
H&M
Adobe
McCormick
McDonald’s
Samsung
Ebay
Equinix
Digital Realty
Sprint
QTS
Berry Global
VMWare
Sealed Air
salesforce
PCC Community Markets
Avery Dennison
Hilton