About Us

About Us

A group of large energy buyers developed the Buyers’ Principles to spur progress on renewable energy and to add their perspective to the future of the U.S. energy and electricity system. WWF and WRI facilitated their efforts.

The Principles publicly launched in July of 2014 with 12 signatories, initially representing 8.4 million megawatt hours of renewable energy demand by 2020. As of June 2018, 78 companies have signed on, representing over 69 million MWh of annual demand by 2020.

The Principles have been built on an understanding of what customers need, what regulators value, and how utilities have seized these opportunities effectively. Both WRI and WWF have over a decade of experience working with corporate energy buyers on practical options to procure clean energy. In 2000, WRI launched the Green Power Market Development Group (GPMDG), the first renewable energy “buyers” group of 11 major U.S. businesses. This subsequently expanded to Europe and India. Likewise, WWF has collaborated with large companies on climate and renewable energy through its Climate Savers and 3 Percent Solution programs. In addition, over the past two years, WRI and WWF has been facilitating collaborations between large corporate buyers and an increasing number of investor-owned utilities to develop innovative low-carbon energy products, while WWF has been actively pursuing opportunities to deepen dialogue with national organizations of utilities and regulators.

Renewable Energy Buyers’ Alliance

REBA is a coalition of NGOs that grows large buyer demand for clean energy. The four REBA initiatives – Business for Social Responsibility’s Future of Internet Power, the Rocky Mountain Institute’s Business Renewables Center, World Resources Institute’s Electricity Initiative, and WWF’s Buyers’ Principles – simplify renewable energy purchasing in the U.S. and international markets. Collectively, REBA works with more than 100 large energy buyers that represent enormous demand for renewable energy. REBA’s goal is to help corporations purchase 60 GW of additional renewable energy in the U.S. by 2025.

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World Wildlife Fund (WWF) is one of the world’s leading conservation organizations, working in 100 countries for over half a century. With the support of almost 5 million members worldwide, WWF is dedicated to delivering science-based solutions to preserve the diversity and abundance of life on Earth, halt the degradation of the environment and combat climate change.

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The World Resources Institute (WRI) is a global research organization that spans more than 50 countries, with offices in the United States, China, India, Brazil, and more. Our more than 450 experts and staff work closely with leaders to turn big ideas into action to sustain our natural resources—the foundation of economic opportunity and human well-being.

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Keep up latest on the Corporate Renewable Energy Buyers’ Principles by following us on Twitter: @BalanceWWF and @WRIEnergy

Buyers' Principles Signatories:

 
Equinix
H&M
Lockheed Martin
BD
3M
P&G
Unilever
Sprouts Farmers Market
Avery Dennison
Hewlett Packard Enterprise
Etsy
Workday
Microsoft
Intel
Kellogg
Johnson & Johnson
Nestle
REI
McCormick
Sprint
HP inc.
Boston Scientific
Oracle Logo
GM
starwood
Kaiser Permanente
VMWare
Marriott
intuit
Starbucks
Samsung
Kimberly-Clark Corporation
Switch
Facebook
Saunders Hotel Group
Mars
Adobe
Digital Realty
LinkedIn
salesforce
Iron Mountain
adidas Group
McDonald’s
Google
VF Corp
Yahoo!
Visa
Novo Nordisk
Dell
Volvo
Target
Gap inc.
Akamai
Ikea
ARUP
Cisco
Cox Enterprises
Bloomberg
AMD
Ebay
Staples
TD Bank
Aditya Birla Novelis
Sealed Air
Genentech
Amazon
AT&T
Walmart
PCC Community Markets
Penguin Random House
Schneider Electric
Autodesk
Symantec
DuPont
Hilton
Berry Global
Pepsi